"When written in Chinese, the word crisis is composed of two characters. One represents danger and the other opportunity."
-John F. Kennedy
The best crisis management is to operate on a day to day basis with an emphasis on crisis prevention. That requires having a plan, a strategy for whatever you are trying to achieve and all that you are trying to avoid. Most crises arise from not being prepared, not having a plan, relying solely on hope. And while hope is a component part of any strategy, hope in and of itself is not a strategy. When the unforeseen becomes a crisis, Beth can help you get clear, get aligned, and get moving with a minimum of disruption to your life, your business, your family, your finances and your public image. Then she’ll help you make the changes necessary so you never have that experience again. Contact Beth to find out more about how to manage change and prevent crises at email@example.com or at 805.708.2935.